I ett mejl till oss som arbetar med annonsering på Metas plattformar Facebook och Instagram skriver Meta dessa tips kring hur du bör klippa film när du skapar dina annonser.
Keep these 5 tips in mind when creating videos:
Film vertically
Optimize for video formats, like Reels, by filming vertically in a 9:16 aspect ratio.
Capture attention in the first 3 seconds
Include your most important message, such as your event or service, in the first 3 seconds of your video.
Make your videos entertaining, relatable and digestible
Ask a question, use eye-catching visuals or add humor to encourage people to watch until the end.
Use sound
Try out different original audio, like voiceover, or download royalty-free music and sound effects.
Put a face to your business
A Meta study found that Reels ads featuring a human presence saw 25% higher clickthrough rates compared to Reels ads that did not.2
Try these ad creative tips and tricks:
https://www.facebook.com/business/inspiration#tips
I denna guide lyfter de även fram dessa tips gällande copy och text i dina videos under rubriken ”Capture attention in the first 3 seconds”:
For the best results:
- Keep your ad copy under 300 characters
- Place copy near the centre of the video to fit within safe zones
- Use an emoji in the caption
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